There’s a rapper from New York right now that is getting buzz for being a rapper from NY getting buzz. His mixtapes are all coke-oriented but he really is just a nice dude that wears nice clothing and drinks nice alcohol and smokes weed. His rap persona isn’t much more than that. In the video above, he is talking about moving drugs across state lines which is a rap meme lots of (specifically NY) rappers have used so that their drug kingpin stories could never really be checked out. Nobody from Connecticut/Maryland/Ohio can verify these stories and so it is a part of the brand/mythology when told in songs. Or something.
Anyways, Troy Ave is okay. But, at this moment, it’s very evident that all of his buzz is manufactured by street-wear twitter people and the rap blogs/sites associated with these people. He is getting lots of views (8 self-shot videos with 20k+ views) but once you look closer, you’ll see that these hits might be the product of courtesy views or views by people that have been told that this is a cool artist that other cool people are checking out.
For example, his latest video, at this moment, has 120,000 views with only 20 comments. Another video, De Facto, which sells the idea that he is ‘next up’, overtly and subliminaly, has 140,000 views with 33 comments (at this moment). Chiddy Chiddy Bang Bang, another video about nice clothing/alcohol/drugs, has 130,000 views and 43 comments. This trend is consistent. Troy Ave is a cool rapper that cool people are listening to and convincing other cool/potentially-cool people that they should also be listening to. A Ponzi-scheme of coolness, maybe. Or something.
Anyways, here is a fancy table of the comments:views ratio for Troy Ave vs. some other young, cool-ish rappers:
Danny Brown – 0.299
Joey Bada$$ – 0.207
A$AP ROCKY – 0.184
Action Bronson – 0.188
Troy Ave – 0.0204
And in chart form:
So, yeah. Good evidence to suggest that Troy Ave is manufactured buzz, at this moment.